:: mojo2Go CCP's Projects ::
mojo2Go’s 3 Touch PROJECT Approach to Creating Awareness for Civility
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1. Community Outreach-High Level
Addressing Incivility in the workplace and On the Road
  • Bill Board; Commuter Rail and bumper Sticker campaigns














2. Community Outreach – Interactive
Addressing Civility in the Community
  • Create and deploy turnkey ‘Kindness2Community’ campaigns that can
    be run through a School District; a sponsoring club or business; police
    or fire departments

3. Education Programs
Addressing Bottom’s-Up approach-youngest voices in the community –
specifically the Public School System
2-tier offer: Grades 1-3 and Grades 4-5
  • Grades 1-3: Adopt Leaf Munro’s 1960’s approach of ‘Manners are Fun’
  • Grades 4 & 5: Share and show the benefits of Good Citizenship
  • Programs to run as interactive workshops – approve curriculum
  • [School] Year long kindness/civil acts performed & then described in
    essays written by the child/ren – Yearend Good Citizenship luncheons
    hosted by local municipality.

Cost of Incivility – In the workplace
Thunderbird School of Global Management conducted a survey: ‘The Cost of
Bad Behavior’ – some results follow*:
  • 12% of employees quit their job to avoid an uncivil instigator of
    ‘rudeness in their workplace’, (and didn’t report it)*
  • 53%  lost work time worrying about an uncivil incident or future
    interactions*
  • 89% believe incivility is a serious problem in the work place*
  • Fortune 1000 executives spend roughly seven weeks per year resolving
    employee conflicts.
  • Cisco Systems used this research and calculated  its cost of incivility at
    about $8 million per year

Dr. P.M. Forni, author of ‘Choosing Civility’ and cofounder of the Civility Project
at John’s Hopkins, sites that the U.S. annual heath care related costs,
resulting from ‘incivility at the workplace’, is $3 billion.

Cost of Incivility – On the Road
According to The Governors Highway Safety Association (GHSA)
  • 21 states report collecting aggressive driving data
  • 10 states report having enacted legislation to legally define
    “aggressive” driving

The National Highway Traffic Safety Administration (NHTSA) lists speeding
and aggressive driving as the third leading contributing factor in traffic fatalities.
  • Speeding continues to be cited as a major factor in almost one-third
    (31%) of traffic fatalities nationally and is estimated to cost $40 billion
    each year.

Its Global; (Australia) PARLIAMENT OF VICTORIA DRUGS AND CRIME
PREVENTION COMMITTEE INQUIRY INTO VIOLENCE ASSOCIATED WITH
MOTORVEHICLE USE Aggression and/or Violence Associated with Motor
Vehicle Use:  One finding concluded that an apologetic gesture by the
perpetrator would almost automatically diffuse the escalation resulting from
the rude or careless driving behavior.

Cost of Incivility – In Our Public Schools
  • The lack of civility in our schools--urban, suburban, and rural alike--
    continues to be the most pivotal reason for the country's lackluster
    educational performance. – Education Week Magazine
  • Teachers complain that they often are able to teach only two-thirds of
    course content because of the inordinate time spent managing
    behavior in the classroom. – C. Stephen Wallis co-author of Making
    America Safe (published by the Heritage Foundation) Charter Schools-
    The Harlem Miracle – David Brooks, NYTimes 2009
  • The astounding results of the Harlem Children’s Zone’s; Promise
    Academy in NY  “changed my life as a scientist.” “…the equivalent of
    curing cancer for these kids. It’s amazing. It should be celebrated.” -
    Roland Fryer, Harvard economist
  • The Promise Academy, A no excuse [charter] school pays meticulous
    attention to behavior and attitudes Promise Academy eliminated the
    achievement gap between its black students and the city average for
    white students.
DedaMojo Productions | POB 6426 | Chelsea, MA 02150 | info@mojo2go.us
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MOJO Sharing:

Rachel's Challenge
Rachel Scott was the first
person killed at Columbine
High School on April 20,
1999. Her acts of kindness
and compassion coupled
with the contents of her six
diaries have changed the
lives of so many.  Her
theory; kindness breeds
kindness.

"Rachel’s Challenge gives
the students the
permission to be kind and
compassionate."

It's programs like Rachel's
Callenge, mojo2Go and
others that will foster the
community of mutual
respect we need to sustain.
Mojo2Go logo by David
Stowell Art & Design
PROJECT #1 -
'Have a Heart, Return
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mojo2Go Community Civility Projects, Inc.
Massachusetts NonProfit